Supplier Choice: Market Selection under Uncertainty.

Suppliers and Manufacturers generally have some say in which subset of all possible demand they will meet. In some cases that choice is implicit through pricing decisions and feature selection. Other times it is made explicitly by choosing only specific regions to stock a product in. This thesis includes models using both approaches and incorporates random demands. We present several methods for choosing a subset of all candidate customers given uncertain demands. In this thesis we consider four models of demand selection. The first two research problems consider market selection, which has been studied in the literature. The Selective Newsvendor Problem (SNP) looks at a decision maker choosing a subset of candidate markets to serve, and then receiving revenues and paying newsvendor-type costs based on the selected collection. In this thesis we consider a generalization with normally distributed demands which includes a multi-period problem as a special case and develop both exact and heuristic algorithms to solve it. When demands are not normally distributed, the problem is considerably more complex and is in general NP-hard. We develop an approximation algorithm using sample average approximation and a rounding approach to efficiently solve the problem. In addition to the work on market selection, we propose two other models for demand selection. We study auctions as a tool for a supplier with a fixed capacity to allocate the limited supply to retailers with newsvendor-type costs. Finally, we present a model for a supplier who must ensure demand is met in all markets, but has the option to work with subsidiary suppliers to meet that demand.PhDIndustrial and Operations EngineeringUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttp://deepblue.lib.umich.edu/bitstream/2027.42/120864/1/zstrinka_1.pd